He wrote an article for this magazine ...
about this ...
welll more like this ...
but the ideas are the same .
It's called the long tail theory and it is about 'selling less of more'
replacing majority popularity of one mass market by spreading distribution to lots of niche markets
the distribution graph looks like it has a 'long tail' because consumers are spread int many many different markets . This can be seen coming into play in television distribution where due to cable and satellite television, youtube and other video hosting sites people are watching a wider variety of programmes, videos and even making there own 'user generated content' which is watched by others.
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