David Gauntlett

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This video shows participation and the global culture of youtube 

COPY CAT

The collapse of context is chown in these the original video has been copied and remixed by other users to create new videos . 

 

You tube was described by David Weinburger in 2009 as a metabusiness.

In the case if youtube it us alway changing , there is no common understanding of what or who it is for , it contains both user generalted and commercial content. It both challenges commercial content and exploits it .

Videos are constantly getting copied , much of the content on youtube is remixed , and remade (see copycat videos ) this can be describes as colllapse of context . Loss of comunity is a part of why you tube works , people crave connection and community . Robert Putnam expressed this as Cultural Inversion .The users of youtube have a want for contradictory values.
Expresssing individualism ,independance, commercialisation whilst valuing community relationship and authenticity.